As things merge and consolidate I wonder if there is a point were a company or organization is too big to succeed. We have been told that certain businesses are too big to fail, but I think the opposite may be true. Yes, I’m older and there is an element of ‘kids these days’ in my thoughts, just want to get that out there right now.
Lot’s a brands consolidate and economists tell us that there is always room in the market for three big guys. Once you hit “bug guy” status are you at risk of becoming so large you cannot satisfy your customers? If there is a small market for Moxie soda but Coca Cola decides that it can be more profitable turning off Moxie production you leave a market behind.
The idea is that Moxie drinkers will just go without or swap to something else. The majority doesn’t like Moxie so it’s okay to stop producing a soda only a few people enjoy.
Eventually we are pushed into either the Pepsi camp or the Coke camp and there’s no room for others. This is happening in alot of places where the organizations are so large you have to be either one or the other and outliers are wierd or forgotten.
You cannot make everyone happy so these large organizations are just trying to make people the least unhappy and providing mediocre things that are so unoffensive they are bland.
